London · Hair repair
Heat, colour, friction and time damage the cortex. Modern bond-repair chemistry — used well — can genuinely restore strength, shine and elasticity.
Damage is cumulative: chemical services, heat styling, mechanical stress and environmental exposure all chip away at the cuticle and break disulphide bonds inside the cortex.
Once enough bonds are broken, hair feels gummy when wet, snaps when dry, and looks dull regardless of product.
Bond-builders (Olaplex, K18, Epres) re-link broken bonds; protein treatments support the cortex; deep conditioning restores moisture balance. The right cadence matters more than the specific brand.
A good London salon will diagnose your damage type before reaching for a product.
London providers
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